शेतातून सुरू झालेली गोष्ट

It began at a village counter

In 2001 my grandfather kept a small pharmacy on the Soegaon road. The people who walked in were farmers, mason workers, bullock-cart drivers, women carrying water two kilometres a day. They did not come with reports. They came with a knee that would not bend and a back that had stopped forgiving them.

What helped them most was Narayan Tel, the oil our texts describe for joints and nerves. But an oil bottle spills in a shirt pocket. So he cooked it thicker, into a malam that could be carried to the field and rubbed in under a tree at noon.

Twenty-five years on, the pack looks almost the same. We have not made it cheaper by making it weaker.

“औषध बदललं नाही, कारण दुखणं बदललं नाही.”

The medicine has not changed, because the pain has not changed.

— Madhukar family, Soegaon

आत काय आहे

What is inside

Nothing you cannot name. Nothing your grandmother would not recognise.

नारायण तेल

Narayan Tel base

Joints, nerves

तिळाचे तेल

Cold-pressed sesame oil

Carries deep

निर्गुंडी व रास्ना

Nirgundi & Rasna

Eases swelling

कापूर व पुदिना

Camphor & mint

Warms on rub

No steroids

No filler wax

GMP unit

कसं बनतं

Made the slow way, on purpose

तेल शिजवणं

Cooking the oil

Herbs simmer into the sesame base for hours on a slow flame. The man at the vessel decides it is done by colour and smell, not by a clock.

तपासणी

Checking the lot

Each lot is tested at the unit for identity and consistency. If a batch is thin, it does not leave the room.

भरणं व सील

Filling and sealing

Packs are filled warm and sealed the same day, so what you open in the village is what left the unit.

आमची माणसं

The people behind the malam

Eleven people work at the Soegaon unit. Most of them live within five kilometres of it.

वैद्य अनिल मधुकर

Vaidya Anil Madhukar

Third generation · formulation

सुशीला मधुकर

Sushila Madhukar

Filling & quality checks

दत्तात्रय शिंदे

Dattatray Shinde

At the cooking vessel, 22 years

कविता भोसले

Kavita Bhosale

Orders & customer care

गावाकडून

Voices from the villages

“सकाळी शेतात जाण्यापूर्वी गुडघ्याला लावतो. दिवस निघतो.”

I rub it on my knee before going to the field in the morning. The day passes.

भप

Bhaskar Pawar, 63

Farmer · Sillod taluka

“पाणी भरून कंबर धरते, रात्री लावलं की सकाळी बरं वाटतं.”

Carrying water locks my lower back. I apply it at night and the morning is easier.

शक

Shobha Kadam, 48

Kannad taluka

“तीस वर्षे हेच मलम विकतो. गिऱ्हाईक नाव घेऊन मागतं.”

I have sold this malam for thirty years. Customers ask for it by name.

रज

Ramesh Jadhav

Pharmacist · Soegaon

कुठे मिळेल

Where to find a genuine pack

Look for the yellow label with the red cap and the Madhukar Pharmacy name. If a shop offers a loose tin, it is not ours.

थेट मागवा · Order direct →

Your local medical store

Stocked at pharmacies across Maharashtra

Ayurvedic clinics & vaidya

Often kept alongside oils for massage

Straight from the unit

Call 7057822190, delivery across Maharashtra

दुकानात ठेवायचं आहे?

Stock it at your counter

Case rates, credit terms and territory are all on the wholesale page. One case is 100 packs.

See wholesale →